Blogs

Monozukuri: The Japanese Philosophy of Making
Monozukuri: The Japanese Philosophy of Making
Monozukuri is the Japanese philosophy of making things well. Not perfectly, but with purpose, patience and pride. Here's what it means, why it matters, and where it falls short. Read more...
Types of Obi Explained: Maru, Fukuro, Nagoya and Hanhaba Obi
Types of Obi Explained: Maru, Fukuro, Nagoya and Hanhaba Obi
From the formal Maru Obi to the practical Nagoya, each type of Japanese Obi has it's own proposition. Here's what they are, how they differ, and what makes them special. Read more...
Does Towel GSM Really Matter? What the Number Tells You and Doesn't
Does Towel GSM Really Matter? What the Number Tells You and Doesn't
GSM has become the go-to shorthand for towel quality. But higher GSM could potentially mean slower drying, lingering damp, and bacteria in the wrong conditions. Read more...
What Is Japandi Style?
What Is Japandi Style?
The interior design trend blending Japanese minimalism and Scandinavian warmth, that's growing. Here's what is it, why it resonates, and how to bring it home. Read more...
Why Your Towel Matters More Than You Think
Why Your Towel Matters More Than You Think
Most towels leave behind more than they remove. Discover why mass-produced towels can irritate sensitive skin. Read more...
Japan's Finest Towel Brands: Imabari, Senshu and Oboro Explained
Japan's Finest Towel Brands: Imabari, Senshu and Oboro Explained
Discover the three names behind Japan's towel-making heritage: Imabari, Senshu and Oboro, and what sets each apart. Read more...
The History of the Obi: A Thousand Years of Japanese Textile
The History of the Obi: A Thousand Years of Japanese Textile
The rich history of the Japanese Obi and why vintage pieces carry stories that can't be replicated by modern textiles. Read more...
Ma (間): The Japanese Art of Negative Space in Home Design - Tōya
Ma (間): The Japanese Art of Negative Space in Home Design
The Japanese philosophy of negative space and how it can transform your home into a sanctuary of calm, intention and quiet beauty. Read more...
Oboro Towels - The Smarter Towel for Modern Living - Tōya
Oboro Towels - The Smarter Towel for Modern Living
Japan has long embraced a more considered approach to everyday essentials. Oboro's "Farewell to Bath Towels" is a perfect example.  Read more...
Senshu Towels: The Oldest Towel Brand In Japan - Tōya
Senshu Towels: The Oldest Towel Brand In Japan
Discover Senshu towels, Japan’s oldest towel makers. They are soft, absorbent and fast-drying towels that are perfect for everyday use. Read more...
What Is a Japanese Obi? How It Can Elevate Modern Interiors - Tōya
What Is a Japanese Obi? How It Can Elevate Modern Interiors
Discover what an Obi is and how it can be styled as a table runner or wall art to add depth to your space. Read more...